Hirsch said the proposal would be costly and ineffective and was an example of unnecessary government intrusion into private bedrooms. An October 2012 open letter, from Steven Hirsch, took aim at a Los Angeles County plan that would require performers to wear condoms on set. In October 2010, Vivid stopped production as a precaution when an actor tested positive for HIV. In February 2006, Vivid changed its condom-only policy to a condom-optional policy that lets performers decide whether or not to use them. Founder Steven Hirsch is Co-Chairman, along with Bill Asher, who is also a Co-owner. In 2006, Vivid Entertainment was described by Reuters as one of the handful of studios that dominate the U.S. Vivid Entertainment is privately owned by Americans Steven Hirsch and Bill Asher, and Welshman David James.
